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Transforming retail channels n the digital era: marketing and operations perspectives


Authors

  • Frasquet, M.
  • Brusset, X.
  • Kotzab, H.
  • Teller, C.

Meta information [BibTeX]

  • Year: 2021, Reviewed
  • In: International Journal of Retail and Distribution Management
  • Volume 49, Issue 7
  • Pages: 813-816



Arbeitsgruppe Chair of Logistics Management



Frasquet, M.; Brusset, X.; Kotzab, H.; Teller, C.
Transforming retail channels n the digital era: marketing and operations perspectives
In: International Journal of Retail and Distribution Management, 49(2021)7, pp. 813-816
(Workgroup: Chair of Logistics Management)
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