Book Sections

back

Communication of Innovation: Marketing, Diffusion, and Frameworks


Authors

  • Pfeffermann, N.
  • Hülsmann, M.

Meta information [BibTeX]

  • Year: 2011
  • Hülsmann, M. and Pfeffermann, N. (Editors)
  • Strategies and Communications for Innovations
  • Subtitle: An Integrative Management View for Companies and Networks
  • Pages: 97-104
  • Publisher: Springer, Berlin Heidelberg
  • ISBN: 978-3-642-17222-9, eISBN: 978-3-642-17223-6
  • DOI: 10.1007/978-3-642-17223-6_7



Arbeitsgruppe Jacobs University



Pfeffermann, N.; Hülsmann, M.
Communication of Innovation: Marketing, Diffusion, and Frameworks
In: Hülsmann, M.; Pfeffermann, N. (eds.): Strategies and Communications for Innovations. An Integrative Management View for Companies and Networks. Springer, Berlin Heidelberg. 2011, pp. 97-104
(Workgroup: Jacobs University)
BibTeX Close


Download as .bib